Jaguar has been the talk of the automotive industry, with car enthusiasts buzzing about the brand’s future. While some consider its recent marketing to be exciting and innovative, others are less than enthused about the new direction.
The latest messaging includes bold phrases like “delete ordinary” and “copy nothing” – a major departure from Jaguar’s more classic, refined approach. These potentially polarizing statements come just in time for the official reveal of the Type 00 Jaguar, stirring drivers’ curiosity about the new concept.
We’ve provided some details here, so read on to learn more. Then, explore the brand’s line-up at a Jaguar dealership near you!
What is the 00 Jaguar S Type?
The Jaguar Type 00 embodies sleek sophistication, boasting a brand-new design that looks like it cruised in straight from the future. In fact, its crisp lines and streamlined silhouette have drivers comparing the new Type 00 to the Tesla Cybertruck.
Chief Executive Officer Adrian Mardell mentioned the brand’s desire to recapture the “heritage, artistry, and emotional magnetism” that earned Jaguar its acclaim. And while some consumers confirm that the rebrand has done just that, others are far more critical.
According to the Jaguar Media Site, the first zero in the 00 Jaguar S Type moniker references the vehicle’s zero tailpipe emissions – and cements its spot as the first fully-electric vehicle in the lineup. The second zero distinguishes it as the first in Jaguar’s new era.
The brand is keeping performance and interior tech under wraps so far, choosing instead to intrigue drivers with a new directive: Expect the unexpected.
Redefining the Jaguar Brand: Recipe for Success or Disaster?
The introduction of the 00 Jaguar S Type marks the beginning of a new era – one designed to appeal to a younger audience. While a brand refresh typically accelerates it toward success, some worry that Jaguar’s new direction reverses 90 years of progress.
Whether positive or negative, consumers’ response has proven their investment in the brand’s future. Just a short, 30-second video has amassed three million views and over 43,000 comments!
The new electric Jaguar is expected to land on lots next year, bringing the brand’s new swanky styling to life in the 00 Jaguar S Type. This Jaguar car will likely hit the market by the summer of 2026, followed by two fun-to-drive SUVs shortly after.
Stay Tuned on the Latest Updates from Jaguar – Only at Jaguar Livermore!
Whether you are a long-standing lover of Jaguar vehicles or are visiting a Jaguar dealer near you in response to the rebrand, it’s clear that Jaguar is changing the game – and reframing the legacy it will leave behind.
Stay up to date on the latest news here at a Jaguar dealership near you! Interested in getting your hands on the latest rides from this luxury powerhouse? Whether you’re searching for a speedy sportscar like the new Jaguar F-Type for sale or a dynamic Jaguar E-Pace SUV, our extensive inventory is sure to impress. Hurry in to check out our incredible selection of Jaguar cars and SUVs!
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Type 00 Concept